Embrace
The concept of 'Embrace' is centered around presentation and preservation of jewellery.
Presentation:
An idea is born, a ring is selected, a moment is chosen. 'Embrace' is a means of presentation, as the container is twisted, a ring is slowly unveiled. As the petals pull back, the ring rises up out of the container.
Preservation:
A ring is forever, but it is not always worn, life ensues. There are dirty moments, unsafe circumstances. 'Embrace' gives you a safe, beautiful setting in which to store your precious items. Each time it is opened over your lifetime it is a reminder of the blossoming love that first brought you the ring.
About:
'Embrace' is an early stage, fully functional prototype. The next stage for this product is to develop it further into a pristine, high quality manufactured object.
'Embrace' is a provocative idea that can add a new dimension to gift-giving and jewellery ownership.
The 'Embrace' concept does not stop at this item, this is a part of a developing series of elaborate containers, each one housing a different piece of jewellery with its own expressive way of opening. There are currently concepts in development for necklaces, earrings, watches, bracelets as well as other ring container designs.